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trident
rock in rio
To celebrate 40 years of Rock in Rio, Trident decided to promote a generational feat. Honoring Rita Lee, the queen of Brazilian rock, who passed away in 2023 and performed at the first edition of the festival in 1985, and Luísa Sonza, a musical phenomenon of Gen Z who performed at the 2024 edition of the festival. Together, the two sang a new version of Rita Lee's classic "Esse tal de Roque Enrow".
Leo Burnett
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