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Following a disappointing 2026 World Cup debut, 200 million Brazilians were begging Carlo Ancelotti to sub in young star Endrick. Nissan fueled the conversation, transforming the nation's frenzy for the kid into the ultimate brand opportunity.

Cannes:
Bronze & 4x Shortlist

The One Show:
Bronze & Merit

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Creative Club (Brazil):
Black Star, Gold, Bronze & 2x In Book

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Effie LATAM:

Gold

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El Ojo: 
2x Gold & Bronze

Leo Burnett

Associate Creative Director

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