fiat the
interrupted goal

During the match that would decide the 2024 Brazilian championship title between Botafogo and Palmeiras, the TV channel unintentionally interrupted the live coverage to air a Fiat commercial. Right at that moment, a goal was scored. The fans were outraged, and Fiat decided to take action, and they did it fast.

Cannes:
Bronze & 4x Shortlist

The One Show:
Bronze & Merit

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Creative Club (Brazil):
Black Star, Gold, Bronze & 2x In Book